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Employer Value Proposition

Is it Employer or Employee Value Proposition?

These terms are often interchanged to describe the same thing. Our view is that they are distinctly different.

Employer Value Proposition is the perks and value added benefits offered to a jobseeker.

Employee Value Proposition is the value offered by a company’s staff to its customers e.g. their collective experience and strengths. 

What constitutes an Employer Value Proposition?

These five value areas cover everything that matters most to your jobseekers:


  • Time Off
  • Healthcare
  • Flexibility
  • Family


  • Salary
  • Rewards
  • Bonuses
  • Fairness


  • Progression opportunities
  • Training
  • Career development
  • Security

Work Environment

  • Recognition
  • Roles
  • Responsibilities
  • Autonomy
  • Work-life balance


  • Values and goals
  • Equity and inclusion
  • Team spirit
  • Trust

EVP is critical for talent attraction and staff retention.

Here are four reasons why EVP matters more than ever:

Top tips for developing your EVP

  • Find out why new staff joined your company.
  • Find out why long-service staff have chosen to stay.
  • Research your competitors’ EVP and differentiate yourself where possible.
  • Promote understanding of your EVP, regularly and taking nothing for granted.