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The Opportunity of hiring over 50s into your workplace

The ageing population is a rare mega-trend for the UK due to its impact on society.

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Talent shortages leave organisations needing to find ways to reach new talent communities. The growing over 50s population provides the opportunity to welcome new yet experienced talent into the workplace.

How can employers become an age-friendly employer?

1. Internal Review

  • Know your data. How many over 50s are in your organisation? How many over 50s have you hired in the last 12 months?
  • Look at your recruitment processes and infrastructure through an over 50s lens. Make sure your reward and benefits support over 50s as well as younger people.
  • Pivot your Talent Attraction strategy towards over 50s. This includes developing your job adverts, job descriptions and application process.

2. Training

  • Train teams on Conscious Age Inclusion.
  • Educate staff on this mega-trend and what it means to them. Offer guidance on managing multi-generational teams to maximise performance.
  • Look to offer apprenticeships and graduate training to those of any age not just to ‘early careers’ applicants.

3. Flexibiity

  • Offer job shares, part-time roles and flexible work opportunities to offer a greater work-life balance. Older workers may well have children, grandchildren and elderly parents to support.
  • Consider seasonal opportunities offering employment for a few months of the year rather than every month.

4. Recruitment

  • Change your focus on previous experience and focus on soft skills, behaviour, motivation and cultural fit criterion.
  • Mirror your customer base in your staff base. As the population is ageing, so too are your customers and they want to talk to people who truly understand their needs.
  • Consider how you target over 50s.

How can businesses harness the benefits of a diverse workforce?

A study by the Chartered Institute of Personnel and Development3 on managing an age-diverse workforce found that age diversity is seen as positive for both the organisation and the individual with three main benefits:

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References:

1. Centre for Economics and Business Research

2. ONS/55/Redefined’s Unretirement Uprising report

3. CIPD Managing an age diverse workforce

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