Boosting Candidate Attractiveness in the Financial Sector
Company Background
Our client is a leading retail and commercial bank. They are a UK-based institution, with circa 60,000 employees, supporting customers, businesses, and communities, for over 250 years. They now serve more than 26 million customers and over one million businesses.
Client
Contact
Sector
Staffing Type
Recruitment Challenge
The high level of daily enquiries received from its customers means that our client has an ongoing requirement for large numbers of customer call centre, admin, and clerical staff. Their needs span 27 branch locations across the UK.
Our client was struggling with candidate retention both during and after the recruitment process. Long pre-employment vetting times and a lack of engagement with the employer brand meant that candidates were moving to competitors or different industries.
Recruitment Solution
To attract the right talent, the bank needed to position its brand in the correct way for it to be considered as the employer of choice, as well as speed up their hiring process. To find candidates who were engaged and excited for the role, without the promise of a permanent contract, we used intelligent job advertising with SEO-optimised adverts so that vacancies could easily be found by the best candidates.
To increase attraction, we promoted our client’s scale and corporate responsibility on our own website which received 30,000 applications per month from individuals with the required skill sets. We focussed on reducing the on-boarding timescales so that suitable candidates could start quicker, without losing interest or job seeking elsewhere.
Recruitment Journey
Our sector experience was critical in understanding our client’s job descriptions and successfully creating engaging job adverts. To ensure consistency across the UK, our National Account Manager inducted all recruiters. This allowed a consistent employer brand message, regardless of location, throughout the recruitment process.
We introduced our technology solution, Fulfilment+, to speed up candidate matching with assignments and provided applicant tracking to our account lead. To lower attrition, maintain engagement, and gather feedback for continual improvement, our national account team continued to oversee candidate care after onboarding.
The bank could only offer temporary contracts of employment, so it was necessary to partner with an agency that knew how to keep candidates engaged and invested, despite not being offered permanent contracts of employment.
Senior Manager
The Results
Through our recruitment efforts and continual support for both client and candidates, we have achieved:
- 3,500 flexible employees recruited
- 1,000+ flexible call centre employees managed at its peak
- 50%+ reduction in turnaround time for vetting new candidates, from 6 weeks to 15 days
- 25% reduction in applicant dropouts
Due to our support for each candidate, our work improving the client’s brand positioning, and quicker hiring times, our client now has a more engaged temporary workforce.
