Marketing Manager - Southampton - £35kp/a Hospitality Site

Marketing Manager

Salary: Circa £35,000 per annum

Location: Local / regional (on‑property and cluster-based)

Sector: Hospitality - Hotels & Food & Beverage

The Role

We are seeking a practical, commercially minded Marketing Manager to build and lead the marketing function from the ground up across a growing hospitality cluster. This is a hands-on role in a developing environment, ideal for someone who enjoys creating structure, driving activity, and seeing a direct impact on revenue.

You will be responsible for increasing visibility, strengthening brand presence, and delivering marketing activity that supports occupancy, food & beverage revenue, events, and local engagement across multiple properties.

This is not a purely strategic or sales-led role. We are looking for someone who takes ownership, rolls up their sleeves, and ensures marketing is consistently delivered - from planning through to execution.

Key Responsibilities

Marketing Strategy & Campaign Delivery

• Design and execute integrated marketing campaigns aligned to commercial objectives
• Drive measurable results across room sales, F&B, events, and local market engagement

Annual Marketing Calendar & Activation Planning

• Create and manage a clear, forward-looking annual marketing calendar
• Plan and deliver seasonal campaigns, promotions, and on-property activations across all sites

Brand Positioning & Market Visibility

• Strengthen each property's presence and awareness in local and regional markets
• "Put the properties on the map" through targeted, proactive marketing activity

Traditional & Digital Marketing Integration

• Deliver a cohesive mix of traditional marketing (local press, partnerships, regional activity) and digital channels (social media, content, paid campaigns)
• Ensure brand consistency across all platforms and touchpoints

Local Market Intelligence & Growth Targeting

• Identify emerging opportunities and growth areas, particularly in evolving markets
• Use insight and data to target new audiences and maximise commercial potential

Content & Storytelling

• Develop clear narratives for each property and translate them into engaging campaigns, experiences, and communications
• Oversee content creation across social, web, and promotional materials

Cluster-Level Coordination

• Ensure consistency and structure across the cluster while respecting the individuality and commercial focus of each site

What We're Looking For

• Proven experience in hospitality marketing (hotels, pubs, restaurants, or F&B-led businesses)
• Experience building or reshaping a marketing function, ideally in a growing or evolving business
• A hands-on, delivery-focused mindset - comfortable executing as well as planning
• Strong understanding of both traditional and digital marketing channels
• Commercially aware, with a clear focus on revenue-driven outcomes
• Organised, proactive, and confident working across multiple sites and stakeholders
• Local or regional market knowledge is a strong advantage

Why Join Us?

• Opportunity to shape and own the marketing function from the ground up
• Real influence on business performance and growth
• Varied role across multiple hospitality properties
• Supportive environment that values initiative, ideas, and delivery

Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.