Blue Arrow is delighted to be hiring a Digital Marketing Manager or Exec for our client in St. Andrews! Location: St. Andrews - could be 2 days hybrid for the right candidate Contract: Permanent, Full- time, 9:00am to 5:30pm. Salary: Depending on experience. Purpose: To oversee and carry out the website's digital marketing and e-commerce initiatives, which will include creating strategies, updating material, managing social media, email marketing, running display and programmatic ads, optimising OTAs, and more. Duties:<ul><li>Create a digital annual plan and budget that includes all departments.</li><li>Developing the site's strategy while collaborating closely with important parties, Spa, Golf and F&amp;B</li><li>Create e-commerce and digital marketing strategies that are quarterly and annual.</li><li>Arrange and carry out all digital marketing initiatives.</li><li>Measure and report the effectiveness of all digital marketing activities, and evaluate against objectives.</li><li>Ensure that the site is present throughout pertinent social media platforms.</li></ul> Candidate requirements:<ul><li>A relevant university degree.</li><li>Minimum of 3 years Digital Marketing Experience.</li><li>Excellent communication skills.</li><li>Excellent written and verbal skills.</li><li>Strong understanding of contemporary digital marketing concepts, strategies, and best practices.</li></ul> Benefits:<ul><li>Onsite parking</li><li>Onsite discounts</li><li>Complimentary staff canteen</li><li>World Wide Hotel discounts</li><li>Free Gym and Spa access</li><li>Retail discounts</li><li>Yearly Free night stay</li><li>F&amp;B discounts in hotel</li><li>Free Golf</li></ul> CPDUNDEE

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