Employer Branding Whitepaper - "Your brand is what people say when you have left the room" Jeff Bezos

New Paper Reveals The Secrets Behind Effective Employer Branding

More than money — Blue Arrow’s latest paper explores how employer branding is the most effective way to attract and retain staff.

Blue Arrow, one of the UK’s largest specialist staffing companies has released another in its long line of thought-provoking whitepapers: ‘How Employer Branding Can Help You Win The Talent Game’. Written by consultant and public speaker, Russell Beck, it explores what it takes to create a world-class employer brand. Not only will it help you improve your brand in the world of work, but it also gives insightful suggestions how to keep your best staff, and hire top talent.

The considerable effect of living in a socially and digitally empowered age is unprecedented on the transparency it has brought to employer brands. According to Betterteam Blog 2017, 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase. Meanwhile, 92% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation, according to Corporate Responsibility Magazine. An article by Harvard Business Review on the cost of a bad reputation, states companies are overpaying on salaries by 10% if they don’t have a strong brand.

Russell Beck, Head of Consulting and Collaboration at Impellam Group states that: “Talent is at the root of every business’ success. The biggest driver of a business’ profit and growth is its people. Attracting and retaining talented people is everything — succeed and you prosper, fail and your business runs the risk of collapsing.”

Whether your company is a big multinational, or a small to medium sized business, this paper will give you an outline of the steps involved in creating an employer brand that matters. The paper explores what an employer brand is, how an employer brand is formed, how to energise your existing employer brand, and how to effectively deal with negativity through platforms like Glassdoor and Google Reviews — without tarnishing your employer brand.

Toni Richards, Marketing Director of Blue Arrow states: “We are excited to release this whitepaper alongside announcing two upcoming seminars on the same topic at Manchester and Birmingham on 2nd of May. The paper draws on a great range of well-researched sources to shine a floodlight on how proactive design and management of employer brand is taking centre stage in the competition for attracting and retaining the best talent.”

Employer branding is vital for every business. As Russell Beck asserts: “Your employer brand is your DNA, it is the blood that runs through the veins of your business. Get it right and you will win the talent game.”

Register today for free tickets to attend either of Russell’s Employer Branding seminars on 2nd May at the Hilton in Manchester or the IET in Birmingham.

A free copy of the whitepaper will available for all seminar delegates.

Employer Branding, Birmingham - 9.00 am – 11.00 am

IET Birmingham Austin Court
80 Cambridge Street
Birmingham
B1 2NP

Click Here & Register

Employer Branding, Manchester - 15.00 – 17.00

Hilton Manchester Deansgate
303 Deansgate
Manchester
M3 4LQ

Click Here & Register 

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