Senior Marketing Executive

Job Ref: DECP21671
Sector: Admin & Secretarial
Job Type: Permanent
Date Added: 21 November 2018
  • Letchworth, Hertfordshire, South East, England
  • £30,000 - £37,000 per Annum
  • Blue Arrow Stevenage
  • 01438 365333
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Senior Marketing Executive  

 Blue Arrow are looking to recruit a Senior Marketing Executive to work with our client based in Letchworth in North Hertfordshire. This is an opportunity to join an award winning company and work within a successful team. This role is a permanent position and candidates will come with the experience level required for this position


Primary Purpose of the Role

To provide operational marketing support for the clients business, working together with the Head of Marketing and the Sales Director to align activity to business targets.

Responsibilities and activities:

 Marketing planning                       

Work in line with existing marketing plans, whose primary objective is demand generation and creation of sales opportunities to achieve sales objectives in year. Ensure marketing activities - campaigns and associated activity (PR, events, social media, etc) - are appropriate for achieving objectives, and reflect best practice 

Marketing Execution

Carry out the execution of marketing plans, ensuring campaigns and other activities are delivered on time, to budget, and to quality 

Return on Marketing

Report and track KPIs, advising where corrective action is necessary 

Budget management

Ensure activities throughout the year remain in budget and recommend corrective actions when budget overspend is forecasted 

Key skills and knowledge required:

Demand generation

Understands demand generation and is experienced in running demand generation marketing plans 


Is experienced in developing successful demand generation marketing campaigns, and how to adapt and integrate the marketing communications mix to achieve objectives set 


Understands the range of marketing KPIs that can be deployed and has experience in tracking and reporting of KPIs in day to day marketing operations 

Marketing automation

Has experience in running automated marketing functions and a good knowledge of marketing / email automation software 

Digital and social media

Is experienced in digital marketing and has an interest in, and understanding of, digital and social media, best practice and trends

Requirement- educated to degree level (desirable)


Working Monday to Friday 8.30 to 5.30 we can offer an attractive salary package for the right candidate

  If you feel you have the require skills and experience then please apply today

Blue Arrow
19/12/2018 09:00:00
GBP 30000 30000.