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Marketing Manager

Job Ref: ADMM
Sector: Call Centre
Date Added: 17 July 2017
  • Amesbury, Wiltshire, South West, England
  • £45,000 - £50,000 per Annum
  • Blue Arrow Swindon
  • 01793 642 000

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A Marketing Manager's position has arisen for our client who are a well-established brand in the insurance market based in Amesbury.

The ideal candidate will have a strong background in delivering results and be capable of maximising a brands development budget to attract new customers and business goals. You will have the ability to plan and execute cross-platform marketing campaigns that are orientated towards brand awareness and sales.


Key Responsibilities as Marketing Manager

To design, implement and manage effective campaigns and all online activity

Provide strategic digital/SEO marketing planning

Responsible for optimising social, advertising and marketing campaigns along with website performance

Investigate opportunities and provide ideas for new, and improvements to:
Online campaigns
Communications
Company strategy

Identify and deliver innovative ways to drive company growth in new customer acquisition, engagement and retention

Participate in data capture for product improvements and product releases.

Deliver high quality and effective multi-channel campaigns

Optimise and share best practice across all online activity

Analyse and report on trends, habits and behaviour of website visitors to identify opportunities and conversions.

Experience of working within budgets and delivering to targets

Responsible for achieving online sales targets.


Required Skills/Qualifications/Experience

Excellent understanding of current online marketing concepts, strategies and best practice

Experience with eCommerce (specifically in SEO, PPC, Affiliates, Digital display and social metrics)

Strong analytical skills and experience in CMS, Google Analytics and CRM platforms

Proven track record of delivering increased ROI

Strategy and customer focused, can prioritise and deliver scalable results

Excellent stakeholder management (building relationships, influencing, listening and managing expectations)

Excellent attention to detail to manage creative detail, copy and design

Proven in planning and strategic organisational skills

Desired - Degree educated (or equivalent) with the qualification(s) related to Marketing.

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