How working with purpose can impact productivity

Giving your workers a purpose is key to excellent performance and better well-being.

The goal for any organisation should be to create a workplace filled with purposeful employees who are happy and productive. Giving your workers a purpose is key to excellent performance and better well-being.

For each working individual, finding a role that gives them a purpose, within a company whose culture and values align with their own, will ultimately lead to a happier, more productive, and loyal employee.

“Happy employees are more productive, more creative, and better at problem-solving than their unhappy peers.”1

- Shawn Anchor, Author, and expert on the connection between happiness and success.

Workplace culture and alignment of values

Employee engagement and working with a purpose is the cornerstone of an organisations’ success. The ability of your workforce to embrace the company culture and feel aligned with its values will instil them with an innate sense of purpose.

With the development of flexible workplaces and the integration of smart technology to improve communication and time management, organisations have created more opportunities for their staff to explore and create an environment that supports their ideas and empowers them to find a place, either physically or virtually, that supports their interests and values. Click here to read about how to make your workplace a great place to work.

Recruitment of staff

The key element to creating a team that buys into the company culture and are aligned with its values is smart recruitment. A thorough recruitment process will guarantee you only employ people with the desired knowledge, skills, and values, and a good induction process will ensure that these new employees feel supported and are motivated to work with purpose.

Increased retention of staff and better engagement

When you follow a robust recruitment process to hire the right people, whether permanent or temporary, you will be able to boost your retention level. Having reliable, engaged, enthusiastic employees, who enjoy what they do and do it with purpose, will attract the best people.

Workplace collaboration and building trust

A fundamental building block of a stable company with good staff retention, is trust. Both inside and outside of the workplace, trust is the basis for all healthy relationships. By fostering a workplace culture based on understanding, respect, and trust, you can increase productivity.

Building trust needs to start from the top of any organisation. Leaders who place their trust in others, demonstrate efficient communication, transparency, and hard work, will earn the trust of their employees. A team that trusts its leaders, line managers and colleagues will collaborate more effectively.

A trusting work environment with a level playing field will allow teams to focus on working together efficiently, instead of focusing on their own perspective or trying to outdo their colleagues.

creating purpose for temp staff

How purpose can be a bigger motivator than pay and benefits

After the tumultuous time we’ve all experienced during the pandemic, it’s not surprising that many are asking “what is my purpose?”. As humans we desire to feel useful, needed, valued, and appreciated. As we spend one-third of our lives at work, people whose jobs give them a sense of purpose are more likely to be productive.

Feeling more engaged and willing to collaborate with others to achieve a common goal, can often motivate your team more than comprehensive perks and a hefty wage packet

Being a part of something bigger

People who believe that their lives have purpose and meaning, and that they are a part of something bigger than themselves, tend to be happier and healthier. They also experience less stress, anxiety, and depression.

Providing your employees with the opportunity to shine will strengthen the bond between leaders and workers, ensure that they feel a part of something bigger, and inspire them into bringing their best selves to work every day.

Emotional management and productivity

Poor emotional management can lead to a lack of productivity. Providing your employees with mindless work that doesn’t challenge them, help them grow or offer reward, will certainly result in procrastination, dissatisfaction at work and an inclination to be less productive.

Looking after your employees physical and mental wellbeing, will ensure that they can apply positive emotional management. By being empowered to speak their mind without fear of retribution, to not suffer from malicious gossip or bullying in the workplace and being mindful of the impact of what they do and say, will allow your employees to feel purposeful at work.

Different levels of purpose and how these fit into an organisation’s wider goal

As individuals, we gain our sense of purpose from different things. So, when setting and tracking goals for your staff, one-size does not fit all. Think about the goals your organisation needs to achieve, consider the team in place to deliver these, and what motivates the team as individuals.

Effective leaders build goals that are relevant to the individual and generate personal purpose and meaning but are also aligned with the larger organisational goals and targets. For further ways to help your temporary employees feel the purpose of their work, read our blog. 

By giving employees autonomy within purposeful and meaningful roles, they will work harder, use their initiative more, show proper emotional control, and make sensible decisions. The result is a company that operates more efficiently and everyone, from the CEO to the Apprentice, feels the positive effects of all employees working with purpose.
In this series, we are looking to unlock the secrets behind empowering, engaging and motivating your entire workforce with the power of happiness. Although they are often under-represented within existing productivity and business development guidance, Blue Arrow believes that temporary workers are an integral part of the wider workforce driving your business. To find out more about how you can use happiness to improve productivity throughout your entire organisation, click here. 

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  1. Employees need purpose more than pay to be happy and productive, Danielle Brooker, Forbs [internet], published 28 Feb 2019, accessed Sept 2021,

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